Monday 16 October, 2023

Taking the guesswork out of herd management

clock • 1 min read
Taking the guesswork out of herd management

The SenseHub® monitoring system from MSD Animal Health collects data from millions of dairy animals worldwide and interprets this information to allow farmers to make decisions which improve the productivity and well-being of their herd.

MSD SenseHub logo
MSD Animal Health

Welcome to a new monthly column from MSD Animal Health UK, in which we will be explaining how the latest generation of herd monitoring systems can improve the productivity and well-being of high-performing dairy cows.

In the coming months we will look at how our SenseHub technology can improve heat detection and artificial insemination success rates in maiden heifers and hard-working dairy cows.

We will also discuss how the system's rumination monitoring function allows you to spot the early signs of potential health issues so animals can be evaluated and, if necessary, treated. The SenseHub system does all of this through the use of neck collars and/or eartags, which collect data around the clock.

This data is analysed by the SenseHub app, which uses algorithms to highlight when cows are in heat or when they are under stress and intervention might be required.

This information is presented as simple charts, heat detection alerts and health alarms which enable herd managers to make quick and accurate decisions to increase their herd's productivity and well-being.

In effect, SenseHub has three main functions which take the guesswork out of herd management:

  1. Class-leading heat detection.
  2.  24/7 rumination monitoring which detects potential signs of ill health before clinical symptoms have developed.
  3.  The ability to assess animals on a group basis enabling herd managers to fine-tune their management protocols to ensure all animals remain healthy and productive.

Find out more about the SenseHub system

More on MSD SenseHub

Automating segregation for improved AI accuracy

Automating segregation for improved AI accuracy

The neck collars and ear tags used by SenseHub to detect heats and monitor rumination and health parameters in dairy cows can also be used as ID tags for compatible milking parlours and automatic shedding gates.

MSD
clock 27 September 2023 • 2 min read
SenseHub - An affordable route to herd monitoring

SenseHub - An affordable route to herd monitoring

SenseHub GO is a simple and cost-effective subscription model which future-proofs any dairy farm’s investment in herd monitoring and gives farmers full access to the latest generation of heat detection and health monitoring technologies at an affordable monthly price and with no upfront costs.

Sponsored by MSD
clock 08 September 2023 • 2 min read
Highlighting heat stress

Highlighting heat stress

In addition to its ability to detect heats accurately and reliably, the SenseHub® dairy cow monitoring system from MSD Animal Health also provides around-the-clock health and welfare monitoring for hard-working dairy cows.

clock 01 August 2023 • 1 min read